Brentford Football Club has announced its new partnership for the final two years at Griffin Park, signing a deal with online casino site, Leo Vegas, to be the club’s major sponsor.
Leo Vegas will become Brentford’s lead shirt sponsor and title partner, with the casino’s logo featured on the teams new Adidas shirts as well as heavily across Griffin Park. Leo Vegas banners will be displayed above the goals, the stands, pitch side and across various promotional outlets.
Leo Vegas is one of the world’s leading online casino sites, and is best known for its extensive mobile gambling platform and large offering of online slots and live dealer games. The casino hosts games from many of the industry’s best software developers and is licensed by the UK Gambling Commission and the Malta Gaming Authority – two of the leading jurisdictions for online gambling.
Head of Leo Vegas in the United Kingdom, Jon Sinclair, said he was “delighted” about the new partnership with Brentford.
“The much-loved club is, like us, ambitious and innovative – which perfectly aligns with our technological expertise and mobile first ethos,” Mr Sinclair said.
“This partnership marks an exciting growth in our sports offering, and offers the perfect platform for us to engage with more football fans – something which is important for us to do over the coming months as we focus on the evolution of our sports betting product.
“Brentford play in one of the most-watched leagues in the world and have incredibly loyal fans – we’re thrilled to be at the heart of the action with them.”
Chief Executive of Brentford FC, Mark Devlin, said he was thrilled to have Leo Vegas on board as a major sponsor.
“We are pleased to add a rapidly growing brand like LeoVegas to an already strong commercial family that includes local, national and international companies.
“During our discussions with LeoVegas it was clear that they were a company we could work with. There was a synergy between us and the benefits of the relationship appealed to all parties. We believe there are common values we share and we look forward to working closely with LeoVegas over the next two years.”