Online Betting Guide

LeoVegas launches esports betting brand in Sweden online esports betting

The Swedish Gambling Authority has granted a five-year licence to Pixel Digital Ltd, which is owned and operated by the LeoVegas Group.

The new brand specialises in esports betting and also offers real money casino games.

Pixel Bet CEO Eirik Kristiansen is hoping the company can use the nascent online gambling sector in Sweden as a launchpad for global success.

“With this licence we gain the opportunity to offer our product and passion for esports betting to the Swedish market,” he said.


#1 BonusBet £10 Get £30 in free bets
  • Visa deposit
  • EntroPay deposit
  • iDebit deposit
> Review Bet Now Not available to residents of United States
Bet £10 Get £30 in free bets
#2 Bonus100% matched deposit, up to $520
  • Account To Account deposit
  • Bitcoin deposit
  • Cheque deposit
> Review Bet Now Available to residents of United States
100% matched deposit, up to $520
#3 BonusNo Bonus
  • Bank transfer deposit
  • Entropay deposit
  • Neteller deposit
> Review Bet Now Not available to residents of United States
No Bonus

“This springboard in Sweden will also position us for continued expansion internationally.”

LeoVegas CEO Gustaf Hagman expressed delight at Pixel Bet’s early progress in a young and ever-changing marketplace.

“During a year of focus on strong growth but also on cost efficiency, it is inspiring to see is developing well and that we can benefit from our economies of scale with the sharing of resources and knowledge between our companies,” he said.

The website is already live, with extensive wagering markets for popular esports such as Counter-Strike, Dota 2, Fortnite, League of Legends and Overwatch.

More gambling news from Sweden

More News